01 02 03 Gypsyland: Cheap flights, or Ryanair's pricing strategy 04 05 15 16 19 20 21 22 23 24 25 26 27 28 31 32 33

Cheap flights, or Ryanair's pricing strategy

I figured that a post about the Ryanair fare prices would be very appropriate since summer arrived, and everybody is in for some sun, either it be on a long beach vacation or a short citytrip.

So, to start with, I must say that there is not A pricing strategy that Ryanair uses, and there are exceptions, but I will explain the MAIN points they use to put a price on every fare.

First of all, there are 3 types of fares, in order from expensive to cheap:
These prices are still excluding luggage (only one 10 kg hand luggage is allowed, within the limits of concrete measurements), prior boarding, extra legroom seats, ... 

So, when the flights are being released, the prices are being offered at a medium rate (of course, this depends on the length of the flight, popularity of the destination, high or low season, and many other things). This rate will be either a normal fare, either a free of tax fare in some cases. 

About a month and a half before the flight date, the fare will fall under the promotions, and there, it's the moment to hit the BUY button. Here, flights are offered at considerably lower prices, starting with the lowest ones. Just an example, I had a flight for 7 Euro, from Barcelona to Fuerteventura, which is more than 4 hours of flight time... Which is crazy, since that is exactly the price of a bottle of water and a basic sandwich on the same flight :) Anyway, here the prices start off with a bottom price, always free of taxes, and sometimes een free online check-in is offered. Most common examples are 7, 10, 12, 15 , 20 and 25 Euro (depending on the earlier mentioned features). There is only a limited amount of seats at this price, so you should be quick. Sometimes, in 2 hours the price could double, since after these seats at the lowest price are sold, the seats at a price one level higher enter. Let's say, the first 20 seats are sold at 10 Euro. After that, Ryanair offers 30 seats at 15 Euro, 30 more at 22 ... And about at level 4 or 5, the tickets will lose their 'free of tax' option, and will become a normal fare, continuing the rise in price. Of course, if the flight is not ery popular, and the ticket sales don't go as they were expected, the price may stay lower, just to fill the airplane (since it's still better to sell 10 extra tickets at a lower price than flying half empty). 

Anyway, to make it short here are the main rules to book a cheap ticket:

I wish all of you a nice time travelling around the world and discovering new places... With over 145 Ryanair's destinations, that mustn't be any problem... 

PS: Right now, there are lots of promotions for mid and end of August... Don't wait too long :)

Labels: , , ,

35 36 37 38